Publishing News & Trends in Publisher Marketing [Adweek]

Read about the latest trends in publisher marketing. Explore articles on publishing news featuring insights and analysis from our team of experts at Adweek.

A razor-sharp focus on media, advertising, technology and branding. Discover the publishers that are breaking news and faking news. Navigate the publishing industry's greatest challenges as the print/digital divide gets deeper and deeper.

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The AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem

These intermediaries are playing a crucial role in balancing innovation with the need for transparency, revenue-sharing, and fair use.

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Ozy Media Epitomized an Era. Its Collapse Marks a New One. 

The cofounder of the digital publisher Ozy Media, Carlos Watson, was sentenced on Monday to nearly a decade in prison because of a bombshell revelation that he and his business [...]

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Perplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market

AI startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.

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The Ankler’s Ad Revenue Is Up 500% YOY. Here’s How CEO Janice Min Plans to Sustain It

Janice Min discusses covering the business of Hollywood, challenges with building subscribers, and how publishers need to stop seeming so thirsty.

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Dow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP

The media giant's Factiva platform will surface gen AI search results from publishers including The Associated Press and The Wall Street Journal.

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News Email Startup 1440 Hits 4 Million Subscribers and Launches First Web Product

The independent news publisher 1440 said that it surpassed 4 million free subscribers on Oct. 17 and unveiled its first web product, a series of evergreen landing pages called 1440 [...]

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First-Party Data Deal: Zeta Global to Acquire LiveIntent for $250M

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example.

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OpenAI Nears Largest VC Fundraising Round of All Time at $6.5B

OpenAI is set to announce the largest venture capital fundraising round of all time, $6.5 billion, which would value the artificial intelligence startup at $150 billion.

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The Atlanta Journal Constitution Hosts Its First Upfront

The AJC's marketing event was part of a broader bid for the publisher to reintroduce itself.

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The Wall Street Journal Offers Advertisers a Performance Guarantee Timed to the Election

Some brands are going dark for the election. WSJ has data to convince them otherwise.

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Why Vox Media’s The Cut Made a Print Issue for September

The highly anticipated first print issue marks a bold new chapter for the digital publication.

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The Athletic Launches a Dedicated Trading Card and Sports Memorabilia Vertical

The Athletic's new coverage, in partnership with Ebay, aims to fill a white space in the underserved collectibles market.

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Publishers Are Redoubling Their Presence on Reddit As the Platform Rises in Search Visibility

Several publishers notched a record number of Reddit referrals in July.

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Dotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads

The publisher's cookieless solution, powered by D/Cipher, is now used in more than 50% of its premium campaigns.

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Ziff Davis Acquires Tech Publisher CNET for Over $100M

Red Ventures bought CNET in 2020 for $500 million.