Publishing News & Trends in Publisher Marketing [Adweek]

Read about the latest trends in publisher marketing. Explore articles on publishing news featuring insights and analysis from our team of experts at Adweek.

A razor-sharp focus on media, advertising, technology and branding. Discover the publishers that are breaking news and faking news. Navigate the publishing industry's greatest challenges as the print/digital divide gets deeper and deeper.

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TollBit’s New Tool Helps Publishers Save Money From AI Bots Scraping Their Content

TollBit is offering Content Cache to its publisher partners for free for up to 3 million bot accesses per month per site.

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The Guardian Joins The Trade Desk’s Direct Route to Advertisers, OpenPath, Citing Sustainability

Joining OpenPath makes sense for the publisher as a way to generate more revenue.

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The Daily Mail Chases 1 Million Paying Subscribers With Its First US Paywall 

DailyMail+ includes an 80% reduction in ads, but the publisher has no plans of being a primarily paywalled site.

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X Rolls Out AI-Generated Ads in Push to Win Advertisers Back

The company is betting on AI to help recover some of the millions it has lost in ad revenue since Elon Musk's 2022 acquisition of the platform.

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The Ankler Partners with NAB Show to Debut Business of Entertainment Track

The entertainment publisher The Ankler will debut a new, two-day track of programming at NAB Show.

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Morning Brew Cofounder and CEO Steps Down as Publisher Eyes $70 Million in Revenue

The 10-year-old company, now wholly owned by Axel Springer, has transformed its newsletter business into a multimedia portfolio.

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Substack: Who Needs TikTok? We’ve Got Live Video Now, Too

Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative to TikTok.

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AI Startup Dappier’s Foray Into Interactive Ads Aims to Boost Publisher Revenue 

Nearly 100 sites across news, sports, and lifestyle content are testing Dappier’s AI ad unit

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5 Reasons to Be Optimistic About the Media Industry

Next year could mark a turning point for brand suitability concerns, among other wins.

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The AI Firms Helping Publishers Navigate AI in 2024 Signals a Maturing Ecosystem

These intermediaries are playing a crucial role in balancing innovation with the need for transparency, revenue-sharing, and fair use.

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Ozy Media Epitomized an Era. Its Collapse Marks a New One. 

The cofounder of the digital publisher Ozy Media, Carlos Watson, was sentenced on Monday to nearly a decade in prison because of a bombshell revelation that he and his business [...]

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Perplexity AI Is Testing Ads In Search With Brands Indeed and Whole Foods Market

AI startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results.

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The Ankler’s Ad Revenue Is Up 500% YOY. Here’s How CEO Janice Min Plans to Sustain It

Janice Min discusses covering the business of Hollywood, challenges with building subscribers, and how publishers need to stop seeming so thirsty.

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Dow Jones Wins AI Licensing Deals With More Than 4,000 News Outlets Like the AP

The media giant's Factiva platform will surface gen AI search results from publishers including The Associated Press and The Wall Street Journal.