Google’s Antitrust Ruling Will Bring Competition From Walled Gardens to Open Fields
Even though focus has been primarily placed on the publisher side of the business, it’s advertisers who stand to gain the most from this new era.
Dismantling Google Will Not Fix the Adtech Ecosystem
While it may be true Google that took anticompetitive actions to achieve its dominant position, reversing those actions will not simply improve the overall market.
EXCLUSIVE: The New York Times Sues Madwell for $37,000 in Unpaid Advertising Bills
The New York Times is suing Madwell, the Brooklyn-based indie ad agency that has come under mounting financial distress after a dramatic legal fallout between its cofounders and what multiple [...]
Google Will Keep Cookies and Backtrack on its Opt-Out Plans
The development is a drastic reversal on years-long efforts to deprecate the tracking technology.
Complex Founder Marc Eckō Rejoins the Publisher, Fueling Its Commerce Push
Eckō, who founded the streetwear line Ecko Unltd., is rejoining Complex after founding the publisher in 2002.
The Best Agencies Think Like Editorial Brands
Having worked across both media and advertising, I’ve always found it strange how differently they operate.
Your Audience Doesn’t Need You Anymore
Media's job has changed: Instead of owning attention, you have to earn participation.
People Magazine’s New Scrollable, TikTok-like App Is Powered by a Team of 70
People's new app will have exclusive content and predominately feature multimedia, such as vertical video and photography.
Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial
In its most substantive competition challenge to date, Meta is set to face off against the FTC. It could be forced to spin off Instagram and WhatsApp.
Atlas Obscura Names Former WSJ Exec Louise Story As New CEO
The travel publisher generated $16.7 million in 2024
Lingerie, Perfume, and Tarot Cards: Inside Publisher Dirt’s Creative Approach to Advertising
Dirt has adopted an ad strategy closer to streetwear collaboration than standard sponsorship.
Yahoo Hires Former Paramount Exec Josh Line as CMO
The 30-year-old brand is looking to reposition itself for the future.
Streamer Max and French Publisher Le Monde Bundle Up to Attract New Subscribers
The French news publisher has 650,000 subscribers and has targeted 1 million paying readers.
As AI Comes to Email, Publishers Adapt Once Again
As the technology come to inboxes, email could soon look more like a social feed
1 Year In, Google AI Overviews Are Not a Chronic Condition for Publishers, Yet
Google debuted its AI Overviews product one year ago, but it has evolved since its rollout.