Publishing News & Trends in Publisher Marketing [Adweek]

Read about the latest trends in publisher marketing. Explore articles on publishing news featuring insights and analysis from our team of experts at Adweek.

A razor-sharp focus on media, advertising, technology and branding. Discover the publishers that are breaking news and faking news. Navigate the publishing industry's greatest challenges as the print/digital divide gets deeper and deeper.

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GMG Acquires Coveteur, Marking Its First Purchase

The tie-up comes almost exactly one year after Coveteur abruptly closed down.

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Publisher World of Good Brands Gets Into Retail, Selling Products From Brand Partners

House of Goods will sell products from brand partners and offer sponsorship opportunities.

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The Washington Post Aims to Drive Double-digit Revenue Growth By Hosting Fewer, Bigger Events

The Washington Post is moving toward a franchise-driven events strategy, with the goal of attracting a business-to-business audience.

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Mike Hogan Departs From Vanity Fair After 25 Years

This is the second leadership exit to befall Vanity Fair in less than one month.

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Here’s Where Google Did (And Didn’t) Exercise Monopoly Power

There is a huge gap in U.S. law—there are virtually no rules for how companies should behave in the digital advertising marketplace.

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Google’s Antitrust Ruling Will Bring Competition From Walled Gardens to Open Fields

Even though focus has been primarily placed on the publisher side of the business, it’s advertisers who stand to gain the most from this new era.

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Dismantling Google Will Not Fix the Adtech Ecosystem

While it may be true Google that took anticompetitive actions to achieve its dominant position, reversing those actions will not simply improve the overall market.

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EXCLUSIVE: The New York Times Sues Madwell for $37,000 in Unpaid Advertising Bills

The New York Times is suing Madwell, the Brooklyn-based indie ad agency that has come under mounting financial distress after a dramatic legal fallout between its cofounders and what multiple [...]

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Google Will Keep Cookies and Backtrack on its Opt-Out Plans 

The development is a drastic reversal on years-long efforts to deprecate the tracking technology.

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Complex Founder Marc Eckō Rejoins the Publisher, Fueling Its Commerce Push

Eckō, who founded the streetwear line Ecko Unltd., is rejoining Complex after founding the publisher in 2002.

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The Best Agencies Think Like Editorial Brands

Having worked across both media and advertising, I’ve always found it strange how differently they operate.

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Your Audience Doesn’t Need You Anymore

Media's job has changed: Instead of owning attention, you have to earn participation.

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People Magazine’s New Scrollable, TikTok-like App Is Powered by a Team of 70

People's new app will have exclusive content and predominately feature multimedia, such as vertical video and photography.

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Meta Stands to Lose Tens of Billions of Ad Spend in Impending FTC Antitrust Trial

In its most substantive competition challenge to date, Meta is set to face off against the FTC. It could be forced to spin off Instagram and WhatsApp.

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Atlas Obscura Names Former WSJ Exec Louise Story As New CEO

The travel publisher generated $16.7 million in 2024